Geoff Cochran joins Hilco Vision
Geoff Cochran joined Hilco Vision as National Account Director of our Vision Care Solutions division. Geoff will develop and expand key partnerships, as well as accelerate growth opportunities and initiatives to expand the reach of Hilco Vision and its portfolio of leading brands including Bruder Healthcare and M&S Technologies.
Mr. Cochran will focus on delivering total solutions to eye care professionals in support of their practices including:
- The Bruder® product portfolio of dry eye essentials including the iconic doctor-recommended Bruder microwave-activated Bruder mask, Bruder eyelid hygiene products, Eyedration® air-activated mask and The Dry Eye Drink™ hyper-hydration drink mix, along with specialty instruments.
- M&S Technologies® product portfolio includes the new M&S Bruder Ocular Surface Analyzer™ (BOSA) for dry eye assessment, M&S Visual Acuity Smart System® and CTS Clinical Trial Suite®.
- The Hilco Vision Ophthalmic Supplies portfolio includes exam and surgical products, ophthalmic pharmaceuticals that facilitate practice operations and workflow.
“Geoff is a great addition to our the Hilco Vision team and I look forward to his success in driving the Hilco Vision solutions to eye health and practice operations with the industry professionals we serve,” said Brent Jones, Global Head of Vision Care Solutions for Hilco Vision.
Mr. Cochran comes to Hilco Vision after several years with Quidel/Quidel Ortho where he had success as a Senior Area Business Manager covering a 24-state area. His duties also included developing a sales enablement platform, reworking marketing messaging, and global training responsibilities, all while managing and growing his business.
