The Hilco Vision Newsroom https://news.hilcovision.com/ News from Hilco Vision Wed, 20 Mar 2024 17:14:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://ixma3f.p3cdn1.secureserver.net/wp-content/uploads/2021/02/favicon.ico?time=1711230367 The Hilco Vision Newsroom https://news.hilcovision.com/ 32 32 “Open Your Eyes to Bruder” Enhancing Eye Care Together with Bruder Healthcare https://news.hilcovision.com/2024/03/open-your-eyes-to-bruder-enhancing-eye-care-together-with-bruder-healthcare/ Wed, 20 Mar 2024 17:14:42 +0000 https://news.hilcovision.com/?p=2900 Hilco Vision has long been recognized for its dedication to enhancing eye care through a diverse portfolio of…

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Hilco Vision has long been recognized for its dedication to enhancing eye care through a diverse portfolio of brands and products. The inclusion of Bruder Healthcare as a keystone brand strengthens our mission to provide comprehensive solutions to eye care professionals.

Bruder’s innovative approach to addressing common eye health issues, such as dry eye syndrome, with products backed by scientific research, aligns with Hilco Vision’s standards for excellence and innovation.

#1 Doctor Recommended — Bruder Moist Heat Eye Compress

Bruder Healthcare: An Icon in Eye Health & Care

Bruder Healthcare has established itself as a leader in the eye care industry, offering a diverse array of products renowned for their efficacy in both treatment and prevention of dry eye conditions. The Bruder Moist Heat Eye Compress is a prime example of their commitment to quality, widely recognized for its ability to provide relief from dry eye symptoms through consistent, moist heat therapy. This product, alongside their comprehensive lineup, incorporates scientifically validated designs and materials, underscoring Bruder’s dedication to advancing ocular health.

Their approach is not just about addressing current symptoms but also preventing future issues, ensuring that individuals can maintain optimal eye health with confidence. By aligning with Hilco Vision’s mission to supply exceptional eye care solutions, Bruder Healthcare continues to play a pivotal role in setting new standards within the industry, combining innovative technology with practical applications to meet the evolving needs of both patients and eye care professionals.

Expanding the Horizon: The Dry Eye Drink™ and Beyond

Recent Innovation Benchmarks

February 2023: Introduction of The Dry Eye Drink™ as an exclusive Bruder product, offering a novel solution for dry eye relief with initial flavors of orange and mixed berries, later adding strawberry lemon and a PM version.

Early 2023: Launch of “Open Your Eyes to Bruder™” campaign, focusing on a wide range of products for dry eye relief.

May 2023: Release of Bruder Hygienic Eyelid Cleansing Wipes with Tea Tree Oil to address eyelid hygiene concerns, including conditions like Demodex and Blepharitis, featuring a gentle, no-rinse formula.

June 2023: Bruder begins distributing the AllerFocus™ Percutaneous Allergy Test, a simple, pain-free screening tool for common allergens affecting eye health.

October 2023: Launch of Eyedration® by Bruder®, an air-activated eye mask designed for convenience and effectiveness in treating dry, tired eyes, suitable for use without a microwave.

January 2024: Partnership with M&S Technologies to develop the M&S Bruder Ocular Surface Analyzer (BOSA), a comprehensive diagnostic tool for eye care professionals, enhancing dry eye management and treatment protocols.

With the introduction of The Dry Eye Drink™, Bruder Healthcare reaffirms its innovative spirit and unwavering commitment to tackling dry eye disease from multiple angles. This novel product represents a significant leap forward in dry eye management, offering a unique solution that targets hydration and inflammation, key factors in dry eye syndrome.

Bruder’s expansion into new product categories, including this hyper-hydration drink mix and the Eyedration® masks, reflects a strategic approach to diversifying treatment options and enhancing relief measures for sufferers. These additions to Bruder’s product line not only provide innovative solutions for immediate relief but also contribute to a broader strategy aimed at addressing the comprehensive needs of individuals struggling with ocular health issues.

By broadening the range of available treatments, Bruder is enabling a more personalized approach to eye care, empowering patients and practitioners with more tools to achieve better outcomes.

Bruder’s Educational Initiatives

A cornerstone of Hilco Vision’s strategy lies in the education of eye care professionals, a commitment shared by Bruder. Through the “Open Your Eyes to Bruder” campaign, the focus is on equipping practitioners with the latest insights and methodologies for managing dry eye, promoting eyelid hygiene, and safeguarding ocular health.

Bruder’s active involvement in developing and disseminating educational materials and programs is instrumental in ensuring that eye care professionals are well-informed and prepared to deliver the highest level of care. This educational endeavor is not just about sharing knowledge but about fostering a community of professionals who are continuously learning and adapting to the advances in eye care.

By prioritizing education, Bruder Healthcare is helping to elevate the standard of care across the industry, ensuring that practitioners have access to the information and resources needed to effectively address the challenges faced by their patients.

Future Directions: Pioneering New Paths in Eye Care

The drive to innovate and expand our impact in the eye care sector remains at the forefront of our efforts. The ongoing product development and educational initiatives spearheaded by Bruder Healthcare are essential components of our strategy, reflecting a shared vision for enhancing ocular health through cutting-edge solutions. The collaboration on the M&S Bruder Ocular Surface Analyzer (BOSA) marks a significant milestone in our journey, promising to revolutionize the diagnosis and treatment of eye conditions with unparalleled precision and efficiency.

This commitment to innovation, coupled with our dedication to education, sets the stage for transformative changes in how eye health is managed and treated. By fostering a culture of continuous improvement and embracing new technologies, Hilco Vision and Bruder Healthcare are poised to lead the way in advancing eye care, ensuring that patients around the world benefit from the latest breakthroughs and highest standards of care.

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Hilco Vision Welcomes New Leadership: Stuart Jolly and Thomas Strauch https://news.hilcovision.com/2024/03/hilco-vision-welcomes-new-leadership-stuart-jolly-and-thomas-strauch/ Tue, 12 Mar 2024 14:20:29 +0000 https://news.hilcovision.com/?p=2927 Hilco Vision warmly welcomes Stuart Jolly as the new Head of Sales for North America – Optical &…

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Hilco Vision warmly welcomes Stuart Jolly as the new Head of Sales for North America – Optical & Retail Division and Thomas Strauch as the Group CFO.

Stuart Jolly joins Hilco Vision as Head of Sales Americas 

Stuart Jolly; Head of Sales Americas – Optical & Retail Division 

Stuart Jolly has been named the Head of Sales Americas – Optical & Retail Division, effective March 4, 2024.  Jolly joins Hilco Vision with an impressive background in the eye care sector; his tenure as the Global Head of Retail Insight and Strategy at CooperVision showcased his deep understanding of market dynamics. Further, his senior merchandising roles at Walmart (Sam’s Club) and National Vision Inc. have honed his expertise in product selection, promotion, and sales strategy. Jolly’s comprehensive experience will be instrumental in leading our sales efforts in North America, focusing on product launches, account management, and enhancing the customer experience.

 “Adding someone with Stuart’s depth of experience to our sales leadership team is a major step forward in the development of the Optical & Retail division of the company. We have a pipeline of innovation in VR headsets, dry eye, ergonomic optical tools and third-party certified lenscare and Stuart and his team will be able to deliver those solutions to the benefit of eye care professionals and eye health” said John Lakey, CCO of Hilco Vision.

 Thomas Strauch joins Hilco Vision as Group CFO 

Thomas Strach; Hilco Vision Group CFO

Thomas Strauch brings a wealth of financial expertise to his role as Group CFO,  effective March 11th, 2024 . His previous positions include serving as the CFO of Sivantos North America, where he operated under the guidance of private equity investor EQT, and a significant period at HearUSA (Siemens Healthcare). Strauch’s proven track record in integrating strategies, harmonizing systems and processes, and driving financial excellence will play a crucial role in propelling Hilco Vision’s growth and operational efficiency.

Ross Brownlee, Group CEO commented: “The company has transformed itself over the last few years in terms of its global operational footprint, digital infrastructure, and increased offer within the highly regulated med-tech space. Thomas brings a strong level of acumen and experience with significant industry parallels to accelerate our drive for excellence internationally.” 

Positioning Hilco Vision for Future Success

The Executive Leadership team they join has broad industry experience and includes Will Sands (Chief Operating Officer), John Lakey (Chief Commercial Officer), Frank Soehnge (Global Head of Technology) and Kelly Piotti (Global Head of Customer and Sales Enablement) who have taken on additional responsibilities to leverage the breadth of the Hilco Vision portfolio to design and deliver innovative solutions for eye care. 

The leadership qualities and industry experience of these executives will undoubtedly contribute to Hilco Vision’s ongoing mission to provide innovative solutions in eye care — poised to tackle the evolving challenges in the industry, ensuring we continue to offer quality products and services to meet the demands of our valued eye care professionals and their patients.

Press RELEASEs:

 Media Contact:

Debbie Fitzgibbons 

Director, Marketing Communications 

Tel: (774) 987-1011 

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Cleaner Lenses, Cleaner Planet — Optiplus Powered by SeeGreen https://news.hilcovision.com/2024/01/cleaner-lenses-cleaner-planet-optiplus-powered-by-seegreen/ Fri, 12 Jan 2024 18:39:04 +0000 https://news.hilcovision.com/?p=2883 Pioneering Sustainability in Eyewear Care The eyewear industry is adapting to an eco-conscious future, and Hilco Vision’s ‘Optiplus…

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Pioneering Sustainability in Eyewear Care

The eyewear industry is adapting to an eco-conscious future, and Hilco Vision’s ‘Optiplus powered by SeeGreen’ is contributing to this trend with its environmentally friendly solution. This product range, having received the Green Seal Certification, represents a notable advancement in sustainable eyewear care, meeting the growing demand for environmentally responsible products and integrating advanced lens care technology.

Green Seal Certification: A Mark of Sustainability

‘Optiplus Powered by SeeGreen’ has reached an important milestone in sustainability by obtaining Green Seal certification. This certification is a recognition of the brand’s commitment to environmentally responsible practices in lens care. The products, developed with an eco-friendly emphasis, have been independently verified as safe and effective for all lens types, meeting high environmental and performance standards.

Innovations in Eco-Friendly Eyewear Care

The Green Seal Certification of ‘Optiplus Powered by SeeGreen’ reinforces Hilco Vision’s dedication to sustainable practices, ensuring the products meet stringent environmental criteria.

Hilco Vision’s goal is to bring innovation to the lens care market. ‘Optiplus Powered by SeeGreen’ is a reflection of this goal, providing a sustainable and effective solution for cleaning lenses.

Optiplus Powered by SeeGreen distinguishes itself with its pioneering approach:

  • Advanced Biodegradable Lens Cleaning Solutions: These environmentally friendly cleaners are also highly effective, suitable for various lens types, including those with special coatings.
  • Customizable Solutions for Professionals: Optiplus caters to the unique needs of eye care professionals with customizable options, enhancing both service quality and environmental impact.

Bob Woyton, Senior Director of Product Development, emphasizes, “There are no shortcuts to sustainable products. Our motivation stems from knowing our efforts enable customers to progress towards environmentally superior products.”

Leading the Way in Sustainable Eye Care

Opting for ‘Optiplus powered by SeeGreen’ reflects a choice in favor of environmental sustainability in lens care. It enables eye care professionals and consumers to make an environmentally responsible decision.

Why Opt for Optiplus Powered by SeeGreen?

  • Green Seal Certification: Adherence to strict environmental standards.
  • Eco-Friendly Formulation: Biodegradable and gentle on lenses.
  • High Effectiveness: Suitable for all lens types.
  • Sustainable Packaging: Utilizes recycled and recyclable materials.
  • Customization for Professionals: Offers tailored solutions.
  • Industry Leadership: Noted for its Green Seal Certification.
  • Safe for Regular Use: Designed for daily application.
  • Supports Environmental Goals: Aligns with eco-friendly values.
  • Trusted Brand: Part of Hilco Vision’s reputable product line.

‘Optiplus Powered by SeeGreen’ presents an eco-friendly option in lens care, contributing to a shift towards sustainability in the eyewear industry.

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Gift Smart: Ensuring Eye-Safe and Inclusive Toys This Holiday Season https://news.hilcovision.com/2023/12/gift-smart-ensuring-eye-safe-and-inclusive-toys-this-holiday-season/ Tue, 05 Dec 2023 16:54:19 +0000 https://news.hilcovision.com/?p=2865 Understanding the Risks: The Hidden Dangers in Children’s Toys As the holiday season approaches, the joy of gift-giving…

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Understanding the Risks: The Hidden Dangers in Children’s Toys

As the holiday season approaches, the joy of gift-giving brings with it a responsibility – especially when it comes to toys for our youngest celebrants. While toys are meant for fun and learning, they can also pose unexpected risks to children’s eyes.

The American Academy of Ophthalmologists provides a sobering statistic: roughly 1 in 10 children’s eye injuries that end up in the emergency room are caused by toys. This startling fact underscores the need for parents and caregivers to be extra cautious in their toy selections. It’s not just about the immediate harm; these injuries can have long-term effects on a child’s vision and overall eye health.

These risks aren’t always obvious. Toys with sharp edges, small detachable parts, or those that can shoot objects are particularly hazardous. However, even seemingly harmless toys can pose risks if used improperly. This reality necessitates a shift in how we view toy safety – it’s not just about avoiding the obviously dangerous items, but also about understanding and mitigating the less apparent risks. As we fill our shopping carts with holiday gifts, it’s imperative to keep these considerations at the forefront of our choices.

Choosing Safe Toys: A Guide for the Festive Season

When selecting toys, consider those that promote creativity and learning in a safe manner. Opt for age-appropriate toys that match the child’s developmental stage. For younger children, look for toys with large parts and soft edges, reducing the risk of injuries. Toys that encourage interactive play can also aid in developing motor skills and social interaction. Always check for safety certifications and labels that indicate a toy meets national safety standards. Remember, the best gifts are those that bring joy without compromising safety. By making informed choices, parents and caregivers can provide a festive season full of fun, learning, and most importantly, safety for all children.

Gifts For the Athletes

Celebratory Safety: Ensuring Joyful and Harm-Free Holidays

The holiday season is not only about gift-giving but also about celebrations. As we gather to share joy and laughter, it’s important to keep safety in mind, especially when it comes to our eyes. The Academy offers essential tips on safely opening champagne bottles during New Year’s Eve celebrations. Incorrectly popping a champagne cork can be a significant eye safety hazard. By covering the cork with a towel and pointing it away from people, you can prevent potential eye injuries and ensure that the festivities remain joyous and injury-free.

Another aspect of party safety is the use of decorative items, such as string lights and candles. These festive decorations, while creating a warm and inviting atmosphere, can also pose risks if not handled carefully. For example, string lights with exposed or broken bulbs can lead to eye injuries, especially for curious children who might reach for them. Similarly, candles should be placed out of reach and away from areas where children play to prevent accidents. It’s essential to inspect these decorations for any potential hazards and ensure they are used safely and responsibly. This way, we can maintain the festive spirit without compromising on safety.

Inclusivity in Toy Selection: Gifting for Children with Visual Impairments

In the spirit of inclusivity, it’s essential to consider children with low vision or blindness while selecting toys for the holiday season. The “Study of the Experience of Children’s Toys for Low-Vision and Blindness” emphasizes that children with visual impairments often find traditional toys less engaging and beneficial for their development. Integrating multi-sensory elements like tactile features, audio cues, and braille makes toys more accessible and enjoyable for these children, encouraging exploration and learning in a safe and inclusive way.

The study also sheds light on the importance of involving children in the toy selection process and selecting toys that align with adult values and promote learning. Specifically, sound augmentation and music therapy are highlighted for their benefits in social interaction and bonding. For example, toys that emit different sounds or textures can aid in orientation and mobility training, a crucial aspect of development for visually impaired children.

Inspired by the study, here are some toy ideas:

  • Textured Building Blocks: Blocks with different textures and shapes.
  • Musical Instruments: Such as tambourines or drums that are easy to play and enjoy.
  • Sensory Balls: Balls with varied surfaces and sounds.
  • Tactile Books: Books with braille and textured illustrations.
  • Sound-Based Games: Games that use auditory cues.
  • Activity Mats: Mats with different textures and activities.
  • Plush Toys: Soft toys with varied textures and sounds.

By applying these insights from the study, we ensure our holiday toy selections are inclusive, catering to the needs and enjoyment of all children.

A Season of Safe and Inclusive Fun

As eye care professionals and responsible adults, let’s champion the cause of eye safety and inclusivity in our holiday gift choices. By selecting safe, age-appropriate, and inclusive toys, we can ensure that the holiday season is a time of joy and celebration for all children. Let’s spread awareness and make this festive season a memorable and safe one for every family.

Sustaita-Delgado, Lizeth and Kim, Byungsoo. “Study of the Experience of Children’s Toys for Low-Vision and Blindness.” Industrial Designers Society of America (IDSA), Kansas State University, URL: https://www.idsa.org/education-paper/study-of-the-experience-of-childrens-toys-for-low-vision-and-blindness/.

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A Heartfelt Thank You — Celebrating Our Success in the 2023 EyeVote Readers’ Choice Awards https://news.hilcovision.com/2023/11/a-heartfelt-thank-you-celebrating-our-success-in-the-2023-eyevote-readers-choice-awards/ Wed, 29 Nov 2023 20:49:13 +0000 https://news.hilcovision.com/?p=2859 At the heart of every achievement lies a story of trust, commitment, and collaboration. At Hilco Vision, this…

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At the heart of every achievement lies a story of trust, commitment, and collaboration. At Hilco Vision, this story is written daily by our valued customers, partners, and supporters. We are immensely grateful and humbled to announce our recognition as a 4-category winner in the 2023 EyeVote Readers’ Choice Awards by Vision Monday Magazine and 20/20 Magazine.

These awards are more than just accolades; they symbolize the trust and loyalty you, our esteemed customers and partners, place in us. Your confidence in our products and services has been the cornerstone of our success, and for this unwavering support, we extend our heartfelt gratitude.

Hilco Vision’s Award-Winning Categories:

  • Optical Supplies/Consumables/Tools: Our commitment to providing top-notch dispensing tools and consumables has been recognized, a testament to our dedication to quality.
  • Dispensing Tools Brand: The preferred choice for dispensing tools, reflecting our innovation in creating practical, efficient solutions for eye care professionals.
  • Supplies/Consumables Brand: Our diverse range of supplies and consumables, designed to meet the dynamic needs of the eye care industry, has garnered industry-wide appreciation.
  • Tool Brand in Optical Equipment For Wholesale Prescription Labs: A significant accolade that acknowledges our excellence in providing high-quality tools for wholesale prescription labs.

A Tribute to Industry Excellence

The EyeVote Readers’ Choice Awards spotlight the finest in the eye care industry. We congratulate our fellow awardees who continue to inspire and drive the industry forward. Your passion and innovation set the benchmark that we all aspire to.

The journey towards excellence is perpetual. At Hilco Vision, we remain steadfast in our commitment to innovation, excellence, and customer satisfaction. This recognition reinforces our resolve to continue delivering best-in-class products and services. We are excited for what the future holds and are committed to evolving and growing alongside our customers and the industry.

As we celebrate this achievement, we also look forward to the continued privilege of serving you. Our journey is intertwined with your success, and together, we will continue to shape a brighter future for eye care.

Join us in our journey of continual excellence. Explore our award-winning range and see how Hilco Vision is the right partner for your eye care needs. See More >>

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Revolutionize Your Practice with Hilco Vision’s Advanced Lab & Dispensing Tools https://news.hilcovision.com/2023/11/revolutionize-your-practice-with-hilco-visions-advanced-lab-dispensing-tools/ Tue, 14 Nov 2023 21:42:34 +0000 https://news.hilcovision.com/?p=2844 Achieving excellence is not just about having the right skills – it’s also about having the right tools.…

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Achieving excellence is not just about having the right skills – it’s also about having the right tools. Precision, efficiency, and innovation are some of the qualities of top-notch eye care services, and Hilco Vision is at the forefront of meeting these needs. Our commitment goes beyond just providing tools; we aim to be a partner with our eye care customers, offering a comprehensive range of quality tools and products.

We understand that the right tool can make all the difference which is why we offer a diverse selection of top-quality tools, from our own Hilco brand, renowned for its precision craftsmanship and reliability, to other trusted brands from industry leaders. Our products are designed with the needs of opticians and optometrists in mind, ensuring that every tool and accessory we offer enhances the quality of your service and the satisfaction of your patients. Whether it’s the latest in lens edging technology or the most ergonomic pliers, our range includes everything an eye care professional might need.

Take your practice to new heights of precision, efficiency, and innovation with Hilco Vision

Unmatched Precision and Durability in One Package

Our Lab & Dispensing Tools meld state-of-the-art precision with unparalleled durability. This precision directly enhances service quality and boosts technician and patient satisfaction. Addressing concerns about cost-effectiveness, our products are priced to ensure a substantial return on investment. Their robust design significantly reduces the need for frequent replacements, thereby cutting long-term costs. We’ve received numerous testimonials from professionals who praise the improved efficiency and seamless integration with existing practices. The durability of our tools, coupled with their low maintenance needs and our Hassle-Free warranty, underscores their practicality in real-world settings, making them a wise, long-term investment for your practice.

Elevate your practice today with Hilco Vision. Visit our website, explore our extensive collection of Lab & Dispensing Tools, and start your journey towards a more efficient and successful practice.

A Comprehensive Range to Meet Every Need

Hilco Vision’s extensive product range includes:

From everyday necessities to specialized items, Hilco Vision is your comprehensive source for all lab and dispensing requirements.

Why Choose Hilco Vision?

Opting for Hilco Vision’s Lab & Dispensing Tools means optimizing your practice’s potential. Experience unmatched precision, durability, and efficiency with our diverse range of products. Plus, for qualifying customers, you can receive 20% off your next order of Lab & Dispensing products. Experience the difference Hilco Vision makes in your practice.

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Halloween Hazards: How to Keep Your Eyes Safe This Spooky Season https://news.hilcovision.com/2023/10/halloween-hazards-eye-safety/ Sun, 15 Oct 2023 23:59:00 +0000 https://news.hilcovision.com/?p=2833 The Halloween season is all about conjuring up the perfect spooky look. From witches and werewolves to goblins…

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The Halloween season is all about conjuring up the perfect spooky look. From witches and werewolves to goblins and ghouls, every detail counts – and that includes enhancing your eyes. But before you go all-in with that wild eye makeup or those creepy colored contact lenses, let’s ensure you don’t land up with a real-life Halloween horror story.

Beware the Allure of Colored Contacts

Decorative Lenses: Not Always Eye-Friendly

Colored or costume contact lenses can utterly transform your Halloween outfit, but they come with their risks. The American Academy of Ophthalmology warns against purchasing these without a prescription. Sure, you may only wear them for a night, but a single night is all it takes to cause lasting damage.

Incorrectly fitted contacts can cause:

  • Scratches to the eyes
  • Infections
  • Decreased vision
  • Blindness in extreme cases

To keep your eyes safe, always:

  • Opt for prescription contacts from reputable sources
  • Avoid sharing lenses with others
  • Follow proper care and cleaning procedures

2. Makeup Mania: Eyes Need Care Here Too

Choose Wisely, Apply Safely

The eyes are delicate, and while that glittery eye shadow might seem harmless, there’s a lot that can go wrong. The American Academy of Ophthalmology recommends:

  • Steering clear of flaky mascara – it can enter the eye and cause irritation.
  • Avoiding kohl eyeliners, especially inside the eyelash line. Some contain dangerous levels of lead.
  • Being cautious with all makeup, ensuring it doesn’t scratch the eye.
  • Properly removing all makeup before bed to avoid eye infections.

3. The Smart Approach: Consult Professionals

If you’re serious about your Halloween transformation, consult with eye care professionals. They can guide you towards safe products and practices. Plus, an ophthalmologist can provide prescription colored contacts that fit well, look fantastic, and keep your eyes safe.


This Halloween, remember: it’s all fun and games until someone damages an eye. Stay safe, choose wisely, and let the only scares you experience be the fun, fictional kind!

Happy haunting!

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Gaze Safely: Witnessing the next Solar Eclipse https://news.hilcovision.com/2023/10/gaze-safely-witnessing-the-next-solar-eclipse/ Tue, 10 Oct 2023 17:21:36 +0000 https://news.hilcovision.com/?p=2828 As we pivot from the October event, anticipation builds for the April 8th eclipse. As enchanting as this natural phenomenon is — it's crucial to remember that gazing directly at the sun without the appropriate protective eyewear can cause irreversible damage to the eyes.

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Updated: March 19, 2024

The celestial landscape over North America has been graced with two remarkable solar eclipses within a six-month span. The first, on October 14th, provided an unparalleled spectacle, particularly visible in its totality from regions in the western United States.

As we pivot from the October event, anticipation builds for the April 8th eclipse. As enchanting as this natural phenomenon is — it’s crucial to remember that gazing directly at the sun without the appropriate protective eyewear can cause irreversible damage to the eyes.

Eclipse 101: The Solar Phenomenon

Before we dive into safety, let’s appreciate the grandeur of what’s happening above. A solar eclipse is not just a rare celestial event; it’s a cosmic ballet where the moon plays hide and seek with the sun. But even when the sun is 99% hidden behind the moon, that remaining 1% can be a blinding spotlight. And no, your trendy, polarized aviator sunglasses aren’t going to cut it.

Eclipse Reflections: October 14th vs. April 8th in North America

The solar eclipse on October 14th provided a partial view for most of North America, with the path of totality crossing through specific regions in the continent. Observers in the path were treated to the full spectacle of the moon completely covering the sun, revealing the sun’s corona in a moment of breathtaking beauty.

In contrast, the upcoming solar eclipse on April 8th will have its path of totality traverse a different route across North America, promising an extraordinary viewing experience for those positioned along this path. This event is expected to offer a more extensive coverage across North America, making it a not-to-miss spectacle for enthusiasts and casual observers alike.

Best Places to View the April 8th Eclipse

For the April 8th eclipse, the path of totality will cut across a swath of North America, providing several prime viewing locations. Some of the best places to experience the total eclipse include:

  • Texas: Beginning its journey across North America, the path of totality will enter through Texas, offering viewers in regions like Dallas a chance to witness the eclipse in its full glory.
  • Midwest: Moving northeast, the eclipse will pass through parts of the Midwest, including Missouri and Illinois, where cities along the path will experience the total eclipse.
  • Eastern U.S.: Continuing its trajectory, the eclipse will grace the Eastern United States, with locations in Indiana, Ohio, New York, and parts of New England positioned ideally for total eclipse viewing.

Eye Safety During the Solar Eclipse

As the anticipation for the solar eclipse grows, prioritizing eye safety is paramount. Observing this natural wonder without proper protection can lead to solar retinopathy, a condition resulting from the sun’s harmful rays damaging the retina. This underscores the importance of using eclipse glasses that adhere to the ISO 12312-2 safety standard, ensuring a safe viewing experience.

Understanding Solar Retinopathy

Solar retinopathy, a condition resulting from direct exposure to the sun’s rays, involves damage to the retinal tissues at the back of the eye. This damage is caused by the intense and harmful radiation emitted by the sun, which can injure the eye’s delicate light-sensitive cells. The danger is significantly heightened during a solar eclipse, a phenomenon that naturally draws people to look upwards and directly at the sun.

The Mechanics of Damage

When sunlight enters the eye, it is focused by the lens onto the retina, concentrating the sun’s energy onto a small area. The retina, which converts light into neural signals sent to the brain for visual recognition, can be overwhelmed by this intense radiation, leading to tissue damage. This process can occur surprisingly quickly, with even brief exposure to the sun’s rays causing burns that result in permanent damage to vision.

The Illusion of Safety During an Eclipse

A common misconception is that the sun is safe to look at during an eclipse. However, as the American Academy of Ophthalmology highlights, even when 99% of the sun’s surface is obscured, the visible portion can emit enough light to cause eye injury. This is because the sun’s rays can still pass through atmospheric irregularities and directly hit the eye, leading to solar retinopathy. The risk is not just theoretical; there have been numerous documented cases of individuals suffering significant vision loss from observing solar eclipses without adequate eye protection.

Alternative Safe Viewing Methods

For those without access to eclipse glasses, there are still safe and effective ways to partake in the eclipse:

  • Pinhole Projectors: An easily constructed device that allows for the indirect viewing of the eclipse by projecting the sun’s image onto a flat surface.
  • Welder’s Glass: Specifically, a piece of shade 14 welder’s glass provides an adequate barrier against the sun’s rays, allowing for direct observation of the eclipse.

Educate and Inform

This October 14th, let’s ensure that the wonder of the solar eclipse is matched by our commitment to eye safety. With proper precautions, it’s an event that can be enjoyed without compromising our precious sight.

To explore Hilco Vision’s range of protective eyewear and learn more about our dedication to eye safety, visit our website or get in touch with our team.

  1. American Academy of Ophthalmology (AAO): The AAO provides extensive resources on eye health, including the risks associated with viewing solar eclipses without proper protection. Their guidelines highlight the importance of using ISO-certified eclipse glasses. Visit the AAO website.
  2. ISO 12312-2 Safety Standard: Information on the international safety standard for solar viewing glasses can be found through the International Organization for Standardization. This standard specifies the requirements for safe viewing of the sun, directly applicable to eclipse glasses. ISO’s website offers detailed specifications.
  3. National Aeronautics and Space Administration (NASA) Eclipse Safety: NASA offers guidance on how to safely view solar eclipses, detailing the science behind them and the necessity of proper eye protection. NASA’s eclipse website is a valuable resource for understanding both the astronomical phenomena and safety precautions. NASA’s Eclipse Website.

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Hilco Vision Earns Green Seal Certification for New Sustainable Lens Cleaning Solution https://news.hilcovision.com/2023/09/hilco-vision-earns-green-seal-certification-for-new-sustainable-lens-cleaning-solution/ Wed, 27 Sep 2023 14:52:12 +0000 https://news.hilcovision.com/?p=2818 Mansfield, MA – SeeGreen® Brand Lens and Screen Cleaner – Reinventing Lenscare Technology SeeGreen lens and screen cleaning…

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Mansfield, MA – SeeGreen® Brand Lens and Screen Cleaner – Reinventing Lenscare Technology

SeeGreen lens and screen cleaning solution is the latest foray for Hilco Vision in their sustainable solutions portfolio. Green Seal® Verification confirms that a raw material meets the chemical-specific requirements of Green Seal’s stringent certification standards. This makes OptiPlus® powered by SeeGreen the first and only lenscare brand certified by Green Seal.

Hilco Vision recognizes there are no shortcuts to sustainable products.

Bob Woyton, Senior Director of Product Development for Hilco Vision

According to Bob Woyton, Senior Director of Product Development for Hilco Vision, “Hilco Vision recognizes there are no shortcuts to sustainable products. Our drive was knowing the result would enable our customers to take another step on the road to products that are better for our planet. That’s extremely satisfying to the Hilco Vision team.”

Green Seal® verification for SeeGreen lens cleaner is a key element the Hilco Vision Sustainability Plan which focuses on continuous improvement in product, human factors and the Company’s infrastructure in support of eye care professionals and their patients.

OptiPlus® powered by SeeGreen solution is packaged with recycled and recyclable bottles in four different sizes. Customizing options are also available to eye care professionals.

For more information, please contact Debbie Fitzgibbons at (800) 955-6544 extension 3011 or by e-mail at dfitzgibbons@hilco.com.   

About Green Seal®: Green Seal® is a global nonprofit organization with a mission to protect human health and the environment by accelerating the adoption of products that are safer and more sustainable. For more than three decades, Green Seal has applied rigorous standards for health, environmental sustainability, and product performance to its certification programs to empower better purchasing decisions. Green Seal® has certified thousands of products, services, and spaces from hundreds of leading companies and is specified by countless schools, government agencies, businesses, and institutions. Today, the Green Seal® certification mark is a universal symbol that a product or service meets a high benchmark of health and environmental leadership. Visit greenseal.org or connect with Green Seal® on FacebookTwitter, and LinkedIn.

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Beyond 20/20: How Optimal Vision Shapes a Child’s Academic Journey https://news.hilcovision.com/2023/09/beyond-20-20-how-optimal-vision-shapes-a-childs-academic-journey/ Mon, 11 Sep 2023 18:24:22 +0000 https://news.hilcovision.com/?p=2782 The Critical Role of Vision in Learning Every parent aspires for their child to excel academically, celebrating each…

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The Critical Role of Vision in Learning

Every parent aspires for their child to excel academically, celebrating each milestone from the first word to deep dives into literature and complex subjects. However, in the midst of school preparations and gathering supplies, one crucial element often goes unnoticed: a child’s vision. Clear vision transcends mere object recognition; it’s the medium through which children interpret and engage with their surroundings. As a new academic year approaches, the emphasis on optimal visual health becomes even more pronounced.

The Prevalence of Vision Problems in Children

A staggering 20% of U.S. school-aged children experience some form of vision impairment, with socio-economic factors exacerbating the issue (Glewwe, West, and Lee). Children from low-income or minority backgrounds often lack consistent eye care, leaving vision problems undiagnosed and untreated. Even more concerning, one in every 20 preschoolers already grapples with a significant eye condition, which, if untreated, can lead to permanent vision loss and impact their overall well-being (“Children’s Eye Health and Safety Month”).

The Crucial Role of Vision in a Child’s Academic and Future Success

The essence of learning during a child’s formative years is predominantly visual. A compromised visual system can impede foundational academic skills, especially reading. Conditions like amblyopia, or lazy eye, further intensify these challenges, causing children to lose track, skip, or misinterpret words (“Eye Conditions That Can Affect Academic Success”). Recognizing the profound role of vision in learning, it’s imperative for educators, parents, and caregivers to ensure children have the necessary visual tools for academic success.

The Importance of Vision Protection in Youth Sports


Sports play a pivotal role in a child’s development, fostering teamwork, discipline, and physical fitness.

However, the playing field can also be a place where young eyes are vulnerable to injury. In fact, according to the National Eye Institute, sports and recreational activities account for a significant number of eye injuries in children.

Why Vision Protection Matters:

  • Prevention of Severe Injuries: Sports like baseball, basketball, and racquet sports can pose risks of high-speed projectiles. Without proper protection, a stray ball or shuttlecock can cause severe eye injuries or even permanent vision loss.
  • Enhanced Performance: Protective eyewear, like prescription sports goggles, not only safeguards the eyes but can also enhance a child’s performance by providing clearer vision and reducing glare.
  • Building a Safety Habit: Instilling the importance of eye protection early on creates a lifelong habit. As children grow and perhaps venture into more extreme sports or activities, this habit will serve them well.

As we emphasize the importance of clear vision for academic success, let’s not forget the significance of protecting those young eyes on the sports field. After all, a split second is all it takes to change a child’s visual future.

The consequences of overlooking children’s visual health reach far beyond their formative years. When vision problems persist without intervention, they can have lasting effects that ripple into adulthood. These effects are not just limited to personal challenges; they can also influence an individual’s socio-economic trajectory. A child struggling with vision issues might face academic hurdles, which can later translate into limited career opportunities, reduced earning potential, and even challenges in social integration.

Initiatives like Children’s Eye Health and Safety Month serve as poignant reminders of the collective duty we hold towards the younger generation. Schools, being the primary centers of learning, have a pivotal role in facilitating regular vision screenings and creating an environment conducive to children with visual needs. Healthcare professionals, on the other hand, can drive awareness, offer solutions, and emphasize the importance of early intervention. Parents, as the primary caregivers, need to be vigilant, proactive, and informed about the resources available.

In unison, with a shared vision and concerted efforts, we can create a robust support system. Through widespread awareness campaigns, timely interventions, and consistent screenings, we can pave the way for every child to not only succeed academically but also to thrive in all facets of life, regardless of their socio-economic or cultural background.


Works Cited

Glewwe, Paul, Kristine L. West, and Jongwook Lee. “The Impact of Providing Vision Screening and Free Eyeglasses on Academic Outcomes.” PubMed Central, 2018, Link.

“Children’s Eye Health and Safety Month.” National Today, 2023, Link.

“Eye Conditions That Can Affect Academic Success.” Optometrists Network, Link.

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