Hilco Vision welcomes Brian Stafford to the team

Brian Stafford, Vision Care Solutions at Hilco Vision

Brian Stafford joined Hilco Vision as National Sales Director of our Vision Care Solutions division.  In his new role, Brian will develop initiatives, foster partnerships, and accelerate growth opportunities to expand the company’s reach and impact within the eye care sector.

“Brian’s dedication to the eye care industry is remarkable. His sales leadership at growth companies has paved the way for successful trajectories, leading to acquisitions by some of the most prominent and well-known organizations in the sector. With his proven track record, he will expand the customer base.”

Brent Jones, Global Head of Vision Care Solutions at Hilco Vision.

Mr. Stafford has a demonstrated history of fostering growth and achieving commercial success with companies that feature some of the most reputable brands in the eyecare industry. His extensive experience in eyecare encompasses a range of categories, such as prescription and over the counter eyedrops, contact lenses, intraocular lenses, eyecare pharmaceuticals, and dry eye testing.

“Brian’s dedication to the eye care industry is remarkable. His sales leadership at growth companies has paved the way for successful trajectories, leading to acquisitions by some of the most prominent and well-known organizations in the sector. With his proven track record, he will expand the customer base,” said Brent Jones, Global Head of Vision Care Solutions at Hilco Vision.

Mr. Stafford will focus on the division portfolio.

  • The Bruder® line of products for dry eye includes the #1 doctor-recommended Bruder microwave-activated moist heat eye compress, Bruder eyelid hygiene products, Eyedration® air-activated moist heat eye masks, The Dry Eye Drink™ hyper-hydration drink mix, AllerFocus™ in-office allergy testing and Bruder specialty instruments.
  • M&S Technologies® product portfolio includes the new M&S Bruder Ocular Surface Analyzer™ (BOSA) for dry eye assessment, M&S Visual Acuity Smart System® and CTS Clinical Trial Suite®.
  • The Hilco Vision Ophthalmic Supplies portfolio includes exam and surgical products, ophthalmic pharmaceuticals, and more.

With his breadth of brand experience, Brian also values the depth of client experience and is passionate about the eye care space, from the technician to the administrator to the doctor. “The game plan works best when all players are educated and in sync,” said Stafford. “My goal ultimately is to help eyecare practices become eye centers of excellence through incorporating the industry’s best from Hilco Vision and its Bruder and M&S brands.

Stafford’s Prior Ophthalmology Sales Leadership Roles

  • Harrow Health: Vevye (dry eye), IHEEZO (anesthetic)
  • RVL Pharma: Upneeq (acquired blepharoptosis)
  • Sun Ophthalmics (Sun Pharma): Cequa (dry eye)
  • TearLab (Trukera Medical): Osmolarity System
  • ISTA Pharma (Bausch + Lomb): Bromday (nonsteroidal post-op), Bepreve (allergic conjunctivitis), Istalol (ocular hypertension/glaucoma)
  • Allergan (Abbvie): Optive, Refresh (dry eye), Alphagan (eye pressure and glaucoma), Restasis (dry eye)
  • Eyeonics (Bausch + Lomb): Crystalens (IOL)
  • Vistakon (Johnson & Johnson): Quixin (antibiotic), Alamast (allergic conjunctivitis), Betimol (glaucoma)

About Hilco Vision

Hilco Vision is an industry leading global eyewear/eye care company delivering comprehensive solutions to customers, built on a platform of innovation and operational excellence. It has direct subsidiaries in the USA, Canada, UK, Germany, Australia, China, Hong Kong, Belgium and the Netherlands.  The company’s product portfolio encompasses Prescription Safety, Lenscare, Eyewear Accessories, Lab & Dispensing, Ocular Surface, Exam Supplies, and Vision Testing.

For more information visit www.HilcoVision.com or our brand websites at www.BruderPro.com, and www.MSTech-Eyes.com

Media Inquiries

Debbie Fitzgibbons, Director, Marketing Communications, (774) 987-1011, debbie.fitzgibbons@hilcovision.com  

Stan Samples, Senior Manager, Marketing Communications/Social Media, (770) 410-0726 x231, stan.samples@bruder.com

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